On Friday July 8th, many Canadians woke up to find their home and mobile internet was down. Rogers, one of Canada’s top telecommunication providers, suffered a massive outage that left millions of people without telephone and internet access, and millions more without access to vital services and the ability to pay with direct debit cards.
The outage lasted well into the following day, with several provinces harder hit than others. Pornhub’s statisticians followed Canada’s traffic changes throughout the day, and were able to identify just how much of the country was affected by the outage, at least when it came to their favorite times to watch porn.
Canada-wide traffic began to drop immediately after the outage began, around 5am Eastern time. By 7am hourly traffic was down -19% compared to the same hour on an average day. Traffic remained below average for the rest of the day, including another -19% drop in the early evening.


